"I have worked with Butch on several major projects over the last 10 years including a complex workout, refinance negotiations for a distressed high-rise hotel, an adaptive re-use development project of an iconic high-rise building, an adaptive re-use development near a residential neighborhood and major mixed use development as well as numerous other smaller projects.  Butch is plain spoken and ethical in his negotiation style and friendly and open with his business partners.  Butch is also very active in philanthropic endeavors and annually raises and donates six figure amounts to Atlanta-area medical charities.  I very much enjoy working for Butch and look forward to receiving his calls”.    


Dan Weede, Esquire

Shareholder with Carlton Fields

"Butch is a phenomenal partner, and a leader. He has the ability to pull the various parties involved in a project together, create immediate trust, and help foster a unified vision as well as anyone I’ve seen. He is available, approachable, and true to his word. When Butch is helping run a project, simply said you can have the confidence that things will quickly move along the right track. .    


Paul Sacco

EVP, President of Global Development

RLH Corp

"When I decided to build a new hotel and conference center in Sandestin I realized we needed professional help. We were introduced to Butch Ross and immediately  knew he was the consultant we needed. His in-depth knowledge of the hospitality industry was invaluable to us  during the development process! Now that we are under construction I still call on him for help which he generously provides!"

Tom Becnel 

Chairman Sandestin Investments, LLC

"I've been fortunate enough to partner with Ross Hotel Partners on several hotel developments.  Through his vast network, Butch sees tremendous deal flow and is able to quickly size up each opportunity.  Assuming he chooses to move forward, he pieces together the best development team members for each deal and then relentlessly executes.  I’m excited to partner with Butch on a lot of future deals…."

Beau King

President and CEO, Kim King Associates

"I have known Butch for over 20 years. We worked together on over 30 Marriott Hotels nationally. He is considered by his peers as one of the top executives in the hospitality industry. He has a 360* perspective of the hotel development process including design, construction, financing, entitlements, operations and the myriad other aspects critical to the success of his and his clients projects. 

But more important to me is Butch’s character. He is genuine, honest and trustworthy to the core. He has a tremendous work ethic and a professional demeanor that makes him very easy and fun to work with."

Raymond Braswell AIA

D. Brown Management

"Our relationship with Butch goes back to his Hardin Capital days. We have had an ongoing relationship for over 20 years. During those years we have successfully completed many projects, from multi-building repositioning’s to stand alone hotels. Butch has a keen sense for efficiently executing complex projects by bringing together the appropriate specialist in design, construction, finance, and operations. His network and knowledge of people in the hotel industry is remarkable as is his sense for knowing how to shepherd nuanced project complexities. We have confidence in his word and commitments and consider him a patron client of Cooper Carry.

Butch is also a respected member of the community and has successfully raised significant dollars to support cancer research."

E. Pope Bullock AIA

Cooper Carry Inc 

"Butch has brought a tremendous amount of knowledge, expertise and resources to our conversion, renovation and enhancement of what was a Ramada Inn into a world-class beach resort, The Island Beachside Resort by Hotel RL.


From every aspect (concept, financing, construction, social media, branding, management), Butch possesses in depth knowledge of every phase of the hospitality business."

Jay Odom

CEO, The Jay Odom Group

"I’ve known and worked with Butch for quite some time.  In plainest terms, he’s a very effective hotel guy.  Butch has been involved in hotel development as both a principal and as a consultant, and has a strong list of pleased partners and clients.  He understands the process and the objectives and prioritizes accordingly.  That’s imperative when budget and timing are so important in these projects.  I’d recommend him highly."

William Geiler

Executive Vice President Development & Acquisitions